TRB Special Guest Blog: Chris Cansick
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Check out, check……is this point on?
I don’t know what to say, but it’s an honour to be listed here!
When David questioned us to “fill in” for him when he’s away, I 1st imagined he was joking. I really laughed out loud as the thought seemed absurd to me. Now, it in all probability does not seem to be like a crazy notion to most folks, after all, every person warrants a getaway, and owning a lover or colleague “cover’ for you when you are absent would seem to be normal apply in most industries. But this was TRB, and as a lot of loyal audience will by now know: this is Dave’s child.
In scenario you are not among the this elite group of loyalists, let me offer some extra context for more clarity.
Toronto Realty Web site was begun in July of 2007 and the 1st weblog was entitled, “To Phase Or Not To Stage, The $112,000 Concern.” At this time David had only a person subscriber – his mother. A wonderful lady, who is even now an avid reader and even visits us at the workplace from time to time – Hello Carole!
From then to now, David has one-handedly written just underneath 3,000 blogs on a innumerable selection of topics relating to the Toronto True Estate sector, and at the similar time become just one of the top brokers in our wonderful city – the really best at Bosley. And I know from anecdotal discussions I have experienced more than the years, that to a lot of individuals, the accomplishment of his occupation and his website seem to obviously go hand-in-hand. The stage of perspective held listed here is that the more durable you function at advertising and marketing you, the a lot more good results you will inevitably obtain in your career. But I’ve under no circumstances considered this specifically genuine, primarily when it will come to blogging as a kind of promotion.
In this electronic age, there is no scarcity of self-marketing out there and serious estate brokers had been infamous for this even just before the introduction of Instagram and Tik Tok.
Now I’m likely to be cautious listed here as I don’t want to be named the old guy donning his tinfoil hat (again), so I’ll gradual my roll a very little and explain. I have no difficulty with self-marketing per se, and I not only feel it is essential to think in your self, but to place oneself out there, and make an effect in the earth – ideally a positive one.
What I just take issue with at times, when it comes to social media in unique, is the degree of untruthfulness, shallowness, and materialism we often see whilst folks are practicing self-marketing.
But I digress, and to deliver this again to my primary level not all marketing or publicity automatically prospects to success in your area. You might be wondering, but Chris “any publicity is excellent publicity”, and I listen to that. But even though this may perhaps keep true in present organization, I would attest that it does not necessarily translate in the exact way when it will come to advertising actual estate.
All over again, I’m not hoping to say that publicity is bad, but there are pretty much a myriad of “million-dollar” agents out there that really don’t really promote any serious estate. And possibly it’s a circumstance of “fake it until eventually you make it”, which I understand to an extent, but I have a feeling it has additional to do with the fact that the daily life of a major agent is not straightforward one particular, and a ton of tough function.
I’ve gotten to know a couple of of the top brokers in the city now and I feel most would agree that to operate at their degree of success, you must be on phone 24/7. The marketplace never ever stops and in a competitive support industry – customers occur to start with. This indicates weekends and evenings, frequently right up until the wee hours… so it is not generally easy to find time to write-up photos and videos of incredible dinners on the city with clients – like you might see on Tv or any number of social media channels.
And this is my point – when it arrives to self-marketing and thriving execution of one’s task it’s not usually uncomplicated to do both well, and the two really don’t always go hand in hand.
But then there’s blogging… one more form of media altogether.. and though David manages all the expectations and responsibilities of a leading agent, he also finds the time to craft a 2000-3000 word blog site post, not the moment, not two times, but 3 times for each 7 days!
Not to mention make them amusing, participating, and instructional.
Consider about this for a second… 2000-3000 distinctive text every 7 days, three occasions a 7 days, and he hasn’t missed a 7 days for 15 years!
You could connect with into concern some of the subject areas he chooses or the opinions he could keep – in truth, we often welcome that at TRB – but you just can’t simply call into issue his function ethic and determination to this weblog.
These days TRB is a person of the most subscribed authentic estate blogs in the state and we have a rising workforce of brokers whom we teach to present an unmatched level of provider to all our Toronto Realty Team clientele.
Sooooo.. you may well be in a position to improved comprehend now why I thought he was joking when he very first made a decision that he was heading to take a week off, and required us to sub in. But, after I realized he was remaining severe, I then believed.. heck if he can make it to #1 at Bosley though crafting a few blogs a week, absolutely, I can take care of just a single – one particular time.
But then the big issue – What would I create about in just just one particular write-up.
This then direct me to begin pondering about the components that might make for a wonderful TRB put up.. and after polling and discussing with the relaxation of the staff, I was challenged to consist of the following listing of items, in no specific purchase, in below 2000 phrases:
Tell a real estate story
Shameless Plug
Go on a Rant
Pay out homage to Dave
Just take a shot at Dave
Quotation a film
Make reference to a fond memory
Give out a prize
Random Shoutout
I assume it is safe to say that my initial introduction has by now accomplished a number of goods on my listing
fork out homage to Dave – check, go on a rant – check out, and hey, if any one can explain to me exactly how many blogs Dave has prepared to day in the responses part under – I’ll ship you a Starbucks card!
There that is three – give out a prize – check – so let’s see if I just cannot get to the relaxation.
How about a tale to start… or probably a very little bit extra about me initially?
I grew up in Toronto and way, way just before I started out my profession in True Estate, I worked in gross sales and promoting in the promoting planet. In actuality, I started my career with an promotion agency operating on The Molson/Coors account – and as considerably as I like my job now – this will have to have been the most fun position I’ve at any time had. There wasn’t a lot of cash to be made as a junior in the area at the time, but for a 22-calendar year-aged Chris – the perks ended up remarkable! Just imagine – beer, sporting activities, marketing, and you get the gist. I also transpired to work with an incredible team who taught me a lot about everything, and I however overlook them from time to time. – Jef, Ryan, and even you also, Travis!
Ok that’s my fond memory and a random shoutout – check examine
To make a very long tale short, right after that I moved into profits, then went back again to college, acquired married, experienced two children and I now operate with David functioning and promoting with Toronto Realty Team.
But David and I go back a whole lot further then Toronto Realty Group and we’ve identified each other given that significant college! We even worked with each other a person summer operating a tiny college student landscaping operation – even though I was the boss again then – I feel that’s as substantially of a shot as I’m eager to choose.
Shot at Dave – check
We weren’t in the exact same year at college, so we never ever experienced a course together and it is safe and sound to say that we ran in distinct circles again then as well, but we had some laughs and noticed our honest share of issues much too. I’m sure I can believe of a lot more than a few incriminating tales about Dave from superior college, but I will not go there, more so out of fear of reprisal.
This is his site after all and the person has a memory like an elephant, so I have no doubt that for every single 1 story I can believe of about him, he would have ten tales about me.
Flash forward once again, now circa 2013, and he was instrumental in my decision to get into real estate in the first spot. It wasn’t a really hard sell, the everyday speed and variation have been the primary attracts, but the alternate of a corporate cubicle and any individual chatting about their “case of the Mondays” was the ultimate force.
I experienced my uncertainties at first although, and it wasn’t until finally our very first listing that I actually started off to realize what we were being seriously performing – our business product.
It would seem permanently in the past now, but my initial listing with Dave was a operate-down spot in Little Italy that I had picked up although performing an open household in the location a month previously… and it necessary work – a large amount of work.
In retrospect, it was the great listing to start out with as it not only available a ton of encounter in how to get a home industry-completely ready, but it was also a great starter household in the downtown main, which attracted a ton of desire from each purchasers and sellers alike.
The natural way, as my 1st listing, I wished it to be best and I practically coordinated the renovation of the entire kitchen and basement ahead of painting, staging, and sharpening the relaxation of the residence. No stone would be left unturned, and the listing experienced to be spotless. I can nevertheless distinctly bear in mind our stager exhibiting up on stagging working day to locate me on the roof fixing a loose shingle and turning to Dave with a grin, “Your new dude is actually fully commited eh?.. I don’t think I’ve ever observed you on a roof.”
We promoted and sold the listing on give night time after very well in excess of 100 showings and broke a history in the area at that time. It was definitely a huge achievements for us and our customer, but it also cemented my belief in what was and nonetheless is our benefit proposition at Toronto Realty Group.
Convey to a serious estate tale – test
Homes really do not offer for leading dollar just by placing a “for sale” sign on the front garden or simply putting up them on MLS, and the delta you can acquire by using the services of a whole-services agent and placing in the exertion to prep, phase, and current market a listing adequately can be enormous!
I drank the TRB Kool-Aid that day for every se and even now, I’m even now generally dumbfounded when I see how some men and women pick to list and sell just one of their biggest, and only tax-free of charge, belongings.
I’m not confident if this counts as shameless, but it’s definitely “plug” worthy I consider – so look at.
Just about every to their very own I suppose, and 8 a long time later on this is nevertheless just one of the good reasons the task is so exciting. Every single listing, every single seller, each agent, and just about every supply evening are distinct – no two days are the same and no matter of the market place disorders, there’s always an opportunity to seize out there.
Guaranteed there is been some ups and downs around the decades, and it is surely not an quick position for a wife or husband to place up with – Cass you are the absolute most effective and I thank you from the bottom of my coronary heart for every thing you do for us – but I would not trade it all for the entire world.
Now I’m rapidly approaching my term count and running out of time ahead of my up coming appointment, but I’m also incredibly cognizant of the reality that I checked most of the boxes on the list I was tasked with but could not slide a wonderful film estimate in there someplace – that was meant the be the easy a person.
I guess that’s it… so close nevertheless so considerably.
I couldn’t do it… and upcoming time I’ll feel 2 times just before accepting these kinds of a fee.
Subsequent time when I’m asked to sub in, I’ll just have to say
“Sorry Dave, I’m Fearful I Simply cannot do That” – HAL 2001 Space Odyssey.
I can now hear the boos for that 1.. I hope you all have a great Monday!
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